Slow living is at the heart of Kinobi. We try to make our own rules when it comes to the fashion and retail world. We embrace designers and makers who don't adhere to traditional seasons. We are nomadic, moving between the digital and the physical. We value those who create, and consume, with consideration. 

Since opening we have met so many wonderful people who share our values. One special woman in particular is Kate Murray, who you may recognise as our beloved model for our online shoots this season. Kate, besides being a beauty, is studying Psychology and is passionate about mindfulness. We asked her to delve into the topic for us and share why it is an important state of being and not just a buzzword - Ally

Nourishment for the mind: The importance of mindfulness

By Kate Murray

In today’s fast paced society, running on autopilot can easily become a routine habit, often causing us to forego the present moment for wandering thoughts and memories, or being preoccupied with future stressors out of our control. During these busy phases in our lives, often we crave a sense of nourishment and turn to analyse our health and wellbeing.

Although health is undoubtedly subjective and it’s meaning defined differently by individuals; within our subjective meanings often we consider the physical elements in relation to our body: diet, exercise and illness. Frequently little emphasis is placed on the inner aspect of health and the connection between the mind and body. Consider the analogy that our bodies act as feedback systems; not only giving us clues as to what is going on physically, but also within our mind and spirit.

In philosophy of the mind, Rene Descartes proposed dualism, or the notion that the mind and body work as somewhat separate entities. However, modern psychology has pointed towards the idea of the mind and body being connected or as one, highlighting the intertwined relationship between the body and soul. 

Mindfulness is one of the best ways to nurture our minds. With patience, not only can learning to become more mindful assist us in truly appreciating each moment, but also to find an inner harmony; living each day with intent and purpose.

Living a more mindful life involves the art of Mindfulness, which teaches us to stay in the present moment, engaging in an awareness of our being and environment. 

What is mindfulness? Mindfulness involves the purposeful or nonjudgmental awareness of our thoughts, emotions, sensations and surroundings in the present moment. It involves taking into account this inner or sensory information without necessarily acting on it, but simply perceiving it as it comes and goes into consciousness.




Meditation is the mental activity used to enhance mindfulness. Meditation practices help us to increase awareness, compassion, concentration, and empathy, while relieving stress or emotional and physical pain.

The beauty of mindfulness is that it can be incorporated into all aspects of your life. For example, rather than thinking of your breakfast as just a meal, consider the smell, each mouthful, the textures and how it makes you feel. 

Try eating breakfast without touching your laptop and consider how different the experience is. Pause in the moment and be thankful for the food before you. Not only will this make you more conscious of what you are eating, it will also help you to feel gratitude for some of the smaller but beautiful things in life. 


Another great way to increase mindfulness is to try sitting or lying in silence for 10 minutes in the morning or evening. Be still and feel the sensations of your body from head to toe. Breathe deeply and be aware that you are alive in the present moment. If you feel comfortable, write down kind words about yourself and speak them aloud as a positive affirmation.

In the beginning, the key is to incorporate meditation into your life as a ritual, as it is those special rituals we savour and look forward to: a freshly brewed coffee, yoga, or reading the paper in the morning.


Although meditation is a great way to increase mindfulness and has been proven to increase happiness, there are other things you can do to adopt a more mindful way of living. Be mindful with what you purchase and how your life impacts others and the environment; do something kind for another person, remove the toxicity from your life, ditch mindless phone usage and instead of multitasking, focus on one task at a time and give it your undivided attention. These small acts can be so beneficial and will assist in a happier, healthier and more conscious way of living.

Becoming more mindful is so important, as we often can’t recognise how distracted we really are from our lives. If you can harness being more aware in the present moment and find joy in the smaller things, consider how this could be experienced and replicated in other circumstances in your life. Learning a few small techniques may take a little practice, but the benefits will be invaluable; after all, everything is connected. If we feed our bodies with good food, why not nourish our minds too?

In the end, only three things matter: how much you have loved, how gently you lived, and how gracefully you let go of things not meant for you

- Jack Kornfield, Buddha’s Little Instruction Book   

Written by Kate Murray for Kinobi. Images by Ally Macrae