This week we meet Kacey Devlin, an emerging designer based in Sydney who combines a conceptual approach to fashion with her PR background to create clothes that are artful, effortless and wearable.
Tell us about your background, what did you study / where did you work before launching your own label?
I studied at the University of Technology in Sydney and completed the Bachelor of Design in Fashion and Textiles. While studying I interned in Fashion PR and then once I graduated I was offered a full-time role. Working in Public Relations is one job that you will never be overqualified for; it takes copious amounts of ingenuity and resilience and the same can be said for starting your own label or running your own business. I knew when I had graduated that I wasn't ready to go it alone, as there was more about the industry as a whole that I needed to learn. Working in PR has taught me a lot about building a brand, understanding the media, and I think most importantly - understanding who your customer is.
What was the motivation behind starting your own business?
For me it was about the exploration of ideas around the role of clothing and the contemporary body. I knew that there was something more I wanted to say about the scope of clothing and staring a label was the vehicle to do so.
Tell us a little about your design process.
My design process is a direct reflection of the body and the interaction with garments, cloth and its movements and gestures when getting dressed. As explored in this collection, bodies were filmed blindfolded getting dressed and interacting with deconstructed western tailored garments. It was these documented interactions that inform the drape and construction methods. Garments are deconstructed and laid flat for the construction foundations of new pieces. The process is about using existing knowledge and repositioning. These intricacies, where fabric has been worn thin, been rolled and been wrapped or fastened, explain the contemporary bodies perception of self. Every garment element has a story and purpose.
What are you inspired by at the moment?
The body is the core inspiration for the label. It is the one constant that is always present. Observing the way people dress on their days off intrigues me, as this is when they are the most at ease. I tend to be more inspired by ideas rather than aesthetics. For me at the moment it is about looking at the garment as a refuge and second skin.
What does a typical day at work look like?
Not one day is ever the same, things change quickly. During the day I'm usually driving around the city between fabric appointments and trips to my makers. In the evening I am generally back at the studio where I focus on creative planning and designing the next collection. Night times are pure gold as no one can get a hold of you.
Do you have any tips for aspiring designers?
Know why you started and be clear on what you want to contribute to the industry. It is an overwhelming and challenging experience running your own business but at the same time it is so rewarding. Every day I'm reminded to stay focuses. Challenges and set backs are all part of the game - you can't let it affect your confidence.
What are you most proud of in your career to date?
It has to be launching the label with the first mainline collection and previewing the range to Vogue Italia Editor Franca Sozzani. KACYEY/DEVLIN has been a long time in planning and was something that I knew I wanted to build since starting my degree at UTS. There have been a lot of people that have supported and nurtured me to get to this point so this debut collection is a celebration of them.
Where do you see yourself in 10 years?
Doing exactly what I am doing now but on a bigger scale.
How do you like to spend your days off?
With my family and friends. I am always juggling long hours in the studio and I feel I miss out on a lot so I try to make sure its spent with them.
What did you eat for breakfast?
Fresh berries with yoghurt and roasted quinoa - and coffee.
View more at www.kaceydevlin.com